Victory Crown is a high end hair product line and brainchild of Sacramento based barber Anthony Giannotti. After opening several successful businesses in the Downtown Sacramento area, a product line was the next logical step. The main goal of Victory Crown’s new site was to stand out among the rest, so clever scroll techniques and a minimalistic shop design were used to intrigue users while also allowing the product to sell itself. Behind the clean and unique front end is a fully standalone shopping cart system integrated with Quickbooks Online to accept payments as well as track inventory.